Beethoven would try as many as 70 different versions of a musical phrase before settling on the right one. But other great ideas seem to come out of the blue. Bob Dylan, for example, came up with the lyrics to the chorus for “Like a Rolling Stone” soon after telling his manager that he was creatively exhausted and ready to bail from the music industry. After going to an isolated cabin, Dylan got an uncontrollable urge to write and spilled out his thoughts in dozens of pages — including the lyrics to the iconic song.
Scientists are now learning more about how such moments occur, says science writer Jonah Lehrer. His new book,Imagine: How Creativity Works, explores where innovative thoughts originate and explains how some companies are now working to create environments where they’re more likely to occur.
“Moments of insight are a very-well studied psychological phenomenon with two defining features,” Lehrer tells Fresh Air‘s Dave Davies. “The answer comes out of the blue – when we least expect it. … [And] as soon as the answer arrives we know this is the answer we’ve been looking for. … The answer comes attached with a feeling of certainty, it feels like a revelation. These are the two defining features of a moment of insight, and they do seem to play a big role in creativity.”
Scientists have determined that people in a relaxed state and a good mood are far more likely to develop innovative or creative thoughts. And companies are now taking advantage of this fact. Lehrer points to 3M, which started out making packaging tape and has now expanded into other sectors including electronics and pharmaceutical delivery.
“They have an incredible track record of [innovation] — they’ve got almost 1 to 1 employee: product ratios … And I think one of the things they discovered early on is giving people control of their own intention,” says Lehrer.
At 3M, every engineer has an hour a day to do whatever they want: whether that’s work on a side project or simply tinker with a hobby.
“It doesn’t have to be directly relevant, they don’t have to justify it to their boss — all they have to do is promise to share it with their colleagues,” says Lehrer. “This sends an important message early on: we’ve hired you, we think you’re smart, we trust you, we trust you to find solutions, you manage your time in your own way.”
By giving their engineers and product managers a time to relax, 3M’s management is actually fostering creativity, says Lehrer.
“They trust their employees to manage their own intentions and I think when you look at the research on creativity that’s a good thing,” he says. “When you look at where insights come from, they come from where we least expect them. They only arrive after we stop looking at them. If you’re an engineer working on a problem and you’re stumped by your technical problem, chugging caffeine at your desk and chaining yourself to your computer, you’re going to be really frustrated. You’re going to waste lots of time. You may look productive, but you’re actually wasting time. Instead, at that moment, you should go for a walk. You should play some ping-pong. You should find a way to relax.”
Story via NPR BOOKS
Crack is Wack, 1986
This mural (1986) on handball court at 128th Street and 2nd Avenue was inspired by the crack epidemic and its effect on New York City. It was created as a warning and was initially executed independently, without City permission. The mural was immediately put under the protection and jurisdiction of the City Department of Parks and still exists.
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I was having trouble falling asleep one evening recently, I couldn’t fall asleep for anything, I tried and tried for several hours. 1am rolled by, 2am rolled by and finally around 3am I kicked the covers off and said ok lets go into the living room and watch TV. 2 hours later I left the living room in awe… I had just watched the most inspiring and beautiful documentaries on HBO, Marina Abramović: The Artist Is Present. Marina is a performance artist who not only performs but becomes the piece of art herself. Her stripped down tireless raw day after day performances of self, inspires me to my bone and makes me proud to be an artist. Her ability to take in peoples joy, love and sadness for hours truly is beyond comprehension. Her ability to challenge herself as artist has brought forth the challenge to make myself a better one. I hope everyone out there has an opportunity to see this compelling documentary and take with them a little bit of the inspiration I was so lucky to receive. -KM
Lady Gaga on Marina
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Humanifestation Series – The Free Spirits
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